21% of emails are opened within the first hour of delivery ( source).46% of all email opens come from mobile ( source).Emails received an average click-through rate (CTR) of 3.43% ( source), the average unsubscribe rate was 0.2% ( source), and the average open rate was 22.15% in 2019 ( source).Open rates can be increased by 19%, CTR by 65%, and unsubscriber rates reduced by 26% when the word “video” is used ( source).If you include video in the initial email, it gets a CTR increase of 96% ( source).There is a 50% higher CTR for segmented email marketing campaigns than when you don’t segment or target ( source).Tuesdays and Thursdays are supposed to be the best days for sending out emails ( source).You want to send emails at 11 am, and 12 am is best for the highest CTR ( source).During weekends, you likely get the worst open and click-through rates ( source).For 47% of marketers, email marketing is the most effective marketing channel, followed by 39% for social media, 33% for SEO, and 33% for content marketing ( source).One of the top metrics for 90% of content marketers in terms of measuring content performance is email engagement ( source).When marketers use segmentation in their email campaigns, they achieve 760% in revenue ( source).Emails never reach the inbox in 16% of the cases ( source).That email marketing can increase customer retention is believed by 80% of business professionals( source).In 85% of the cases, email marketing is used for lead generation, 84% for sales, 78% for lead nurturing and in 74% of the cases, for customer retention( source).
How to make email marketing software free#
For 87% of B2B marketers, email is one of their best free organic distribution channels ( source).The most used form of content marketing is email newsletters, say 81% of B2B marketers ( source).3.9 billion people use email on a daily basis, and this number is projected to rise to 4.3 billion by 2023 ( source).There have been more than 5.6 billion email accounts in 2019 ( source).For each $1 you spend on email, it generates $38 (an ROI of 3,800%) ( source).30 Stats about Email Marketing General Statistics